Why follow people you don’t know on social networking sites?

by Andy DeSoto on May 17, 2008

Okay, this entry is more an honest question than substantive blog post.  I log into any of the gazillion social networks I follow and I see a varying percentage of people I can say I truly know.  Let’s go through some of the networks I list on my Contact page:

  • LiveJournal:  I’ve actually met 100% of my LiveJournal friends.
  • Facebook: around 98%.
  • Flickr: exactly 31%.
  • Twitter:  probably around 5%.
  • Pownce:  maybe 1%.

So here’s my question.  Practically speaking, should these numbers should be 100%?  The folks that I follow on these sites that I don’t know personally run the gamut from completely unknown (for instance, Pownce user Cornelius Toole),  to great people I interact with semi-regularly (e.g., Eric or Heidi), to the ‘web celebrities’ such as Kevin and Leo.  But the thing is, my chances of coincidentally bumping into these folks are slim– shouldn’t I be focusing most of my limited time and attention on the people I’ll encounter in class, the store, or the neighborhood?

I am curious to hear why you think it’s a good idea to follow or not follow internet contacts, whether they’re interesting, friends of friends, or whatever.  I can see arguments from both sides, but I’m interested to hear what people think.  Is there a “real friend ratio” heuristic that you use?  Do you follow back anyone that follows you?  I’m curious.

Forward this post around, too, so it can get some extra exposure.  I want this to be as global a question as possible.

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