Twelve days ago, a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, this anonymous individual instantaneously had an audience almost certainly greater than that of the Flat Hat or Virginia Informer, two of the largest campus newspapers.
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