Features

Social media for colleges and universities

by Andy DeSoto on June 23, 2008

Twelve days ago, a second-generation alumnus of my university, the College of William & Mary, created a Facebook Page for his alma mater. In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. Without any advertising or self-promotion whatsoever, this anonymous individual instantaneously had an audience almost certainly greater than that of the Flat Hat or Virginia Informer, two of the largest campus newspapers.

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Mahalo Vlog Idol: a success or failure?

by Andy DeSoto on June 5, 2008

On the eve of the announcement of who the winner will be, I review these ups and downs and try to determine whether, overall, the aptly yet awkwardly-named Mahalo Vlog Idol competition has been a success or a failure.

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Recent research from psychologists Joseph Cesario and Tory Higgins equips us with a new implement to add to our persuasive arsenal: context-dependent nonverbal communication. According to these researchers, the context in which one uses certain forms of nonverbal communication can be just as important as the type of communication used.

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